Our January jaunt to the bucolic wonderland of Vernonia was truly profound. It had all of the elements that one has come to expect of a Jahvahaah Internationale adventure. Photos of coffee. Photos of exhaustion. Photos of us riding towards the camera. Photos of us riding away from the camera. Photos of us celebrating ourselves while looking tired and eating gas station food.
But more that that. It’s that we did it together… without you. Because that’s what building our luxury brand is all about. Us doing things without you. And then asking you to buy the things that make you look like you did it with us.