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Helvetica means we aren't fucking around.
Not afraid to show a little ass. If it will sell.

Dalles Mountain

Some rides are so special, that we’re forced to make our black and white photos of them even blacker and whiter. If we were to tell you this ride was “fun” it would somehow cheapen it. If the pictures showed us giggling like children, then the ride would be for nothing. Because recreational cycling should be a chore. Something that you undertake to make yourself miserable. Because cyclists in the 1930′s looked miserable, and we want to look like cyclists in the 1930′s*. Read more →

Pro.Found.

Travelling the world with our bikes taking photographs of ourselves travelling the world with our bikes isn’t as easy as it looks. Sometimes shit gets real. Like one time we lost our iPod charger. Luckily Best Buy had them. But still. That’s how you learn what you’re made of.

Super Serious

We’re serious about riding. But more serious about branding our rides. So we’ll race. But only enough to brand our non racing so that when people see us out not racing they can brag that they once actually raced with our brand before we were not racers. Because we’re serious.